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Riding in the real world is so limiting -- same buddies, same routes, same old same old.

Then there's Rain! Heat! Cold! Crash risk!

It is no wonder that cyclists choose to ride in the comfort, safety and privacy of our own homes.

But -- boredom. same routes, same avatars, sweat dripping on your computer display. And always, competition. It's all about setting some kind of personal best -- well, personal fastest -- while actually going nowhere.

typical scene in app

If you are going to go nowhere, how about doing it at a relaxing pace? ShelBroco has answers!

Ride Amsterdam, where bicycling is just normal, gratifying, daily experience!

Bicycle parking in Amsterdam

Or India? Remember, they drive on the left. Don't hook those horns!

Girl on bullock cart, India

Go back -- to 1971! Let astronaut Jim Irwin pace you in the Lunar Rover. No need for a space suit! Your stationary bicycle perfectly simulates the Moon's lack of aerodynamic drag!

Lunar Rover with astronaut Irwin

Onward into the Final Frontier. Leave today, go as far as you like but -- (whew) return today.


111830950 mph


Moi, je l'ai inventé. Roulons donc à ma vitesse !
(I invented it. So let's ride at my speed!)

Pierre Lallement, Boston

I was strolling on the Moon one day, in the merry, merry month of May ... December.

Harrison Schmitt, Valley of Taurus-Littrow

Imagination will often carry us to worlds that never were, but without it we go nowhere.

Carl Sagan, Ithaca

"Come ride with me!"

George Jetson, Hollywood

Order Yours Today!!!

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Unconditional Lifetime Guarantee!!!*

*Guaranteed for the life of the user, or two weeks, whichever comes first. Void where prohibited, prohibited where void, keep away from children and animals, use only with adequate ventilation. Attempt to insert a square nut in a round hole or a round nut in a square hole voids warranty. Note: Misuse of this product may lead to death or even serious injury!

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You can pay for purchases and services or just send money to us.

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Products (Try them all!)

ShelBroCo Starter package, for Peloton, Zwift, Fulgaz, Rouvy, the Sufferfest, XERT, VeloPro, RGT --

ShelBroCo Starter package, for Zwift $299.95
ShelBroCo Starter package, for Fulgaz $299.95
ShelBroCo Starter package, for Rouvy $299.95
ShelBroCo Starter package, for The Sufferfest
ShelBroCo Starter package for XERT $299.95
ShelBroCo Starter packageVeloPro
ShelBroCo Starter package, for RGT $299.95
ShelBroCo subscription yearly update $399.95
ShelBroco subscription, lifetime update $10,999.95
ShelBroCo Time Travel 3-D Virtual Reality glasses, now with built-in cooling fan and sweatband $2999.95

NOTE:ShelBroCo Time Travel products can be shipped only to a valid postal address! Not shippable to any Web site, e-mail, Facebook, Twitter or other vaporware address! Shipping (USA) (1-100) Zone 1 $99.95 Zone 2 $159.95 Zone 3 $199.95 Zone 4 $259.95.Zone 5 $599.95. Shipping to Alaska and Hawaii, and outside the USA: by arrangement.

Amount (Sending Limit: $999,534.35 (USD))


In Commemoration of
The Inventor of the ,
Nanodrive, Product W, Carrababy, Tork-Grip Universal Torque Wrench,
Real MAN Saddles, Symmetrispokes, the Geomagnetic Booster, and
POWerwheels, Sheldon "Genius, But Modest" Brown
George Brown photo

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Check Out All These
Fine ShelBroCo Products:
and these products
from our sponsors:

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Articles by Sheldon Brown and Others

Credits: boardwalk,sride, data panels: screen shot from Zwift, fair use. Amsterdam parking: Jakub Halun, Wikimedia Commons, Creative Commons Attribution-ShareAlike 3.0 Unported License; India, girl with ox cart: © Yann Forget / Wikimedia Commons / CC-BY-SA. Thumbnail terrestrial maps: Google Maps, fair use; Moon photos and Hubble Deep Space photo: NASA, public domain. Starfield simulator: Jahobr in Wikimedia Commons, Creative Commons CC0 1.0 Universal Public Domain Dedication.

Since April 1, 1995

Copyright © 2083 Sheldon Brown

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Last Updated: by Harriet Fell