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New From ShelBroCo!
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SBC American Way Bicycles™

Now you can OWN the urban bicycle of your dreams.

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“Bike Share”: It’s a hot new development in cycling. Cities all around the USA, Canada and Europe are signing on. Racks of bicycles stand on street corners in Paris – Montreal – Boston – Washington, DC.

But let’s face it, “Bike Share” – really rental -- is heavily subsidized with kiosks on public property -- and naming rights sold to corporate sponsors. In Boston, it’s New Balance athletic shoes. New Balance doesn’t even make cycling shoes!

Bicycles in shackles! On public property!
Government and corporate subsidies!
Un-American colors: green, grey and black!

Bicycles in shackles


What are hard-working local bicycle dealers to do when the City places a rental kiosk in front of their stores? What advantage is there to bicycling if YOU have to walk at both ends of your trip, and wait in line to swipe a credit card in what looks for all the world like a gas station pump? What if all the bicycles have been rented out! This isn’t Personal Transportation, this is mass transit, with all the headaches, and sweat too!

What if they are tracking your every move by GPS?

While we stand proud against this evil exploitation, we only sympathize with the bicycles themselves. They deserve better, with their rugged aluminum step-through frames, integral luggage racks, sturdy 36-spoke wheels. Wide, forgiving tires. Trouble-free three-speed hubs; fenders, disc brakes; generator-powered LED lights… But bicycles should not have to stand around on street corners soliciting business like drug dealers or ladies of the night! These bicycles are being trafficked – in every sense of the word.

Left: Pay station: Pump -- or Pimp???

Below: bicycle with its back end rakishly tilted to solicit business. Shocking! 


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Announcing SBC American Way Bicycles ™

Now, ShelBroCo puts the weight of its reputation and influence behind the first attempt of its kind to restore the American Way to bicycling. Every bicycle deserves a loving home.

Through a unique arrangement with a major metals recycler, ShelBroCo now is able to liberate a growing number of these fine bicycles and offer them to private owners -- to YOU!

Each rescued ShelBroCo American Way Bicycle is decommissioned, and its serial number registered in an online database so there is never a question of unauthorized use. Any electronic surveillance device which might send information back to the bicycle’s former masters is removed, or reprogrammed. We  take your personal freedom very seriously!

Rescued, refurbished and proudly rebranded!

Rebranded logos

Price depends on condition. Some of our rescued bicycles are in fine condition, but repainting them with this year’s naming rights would cost more than replacing them (imagine the waste!). Some have seen heavy use and will be released – at a reduced price - only to owners who can demonstrate repair skills. Yet other bicycles are beyond repair and must serve only as parts donors. (The remains of donor bicycles will be appropriately and respectfully set aside for return to the recycler.)

This is your golden opportunity to stand up for the principles that make America great! Here in the Land of the Free, no attempt to replace Private Enterprise and Private Ownership with a Euro-tainted collectivist model can stand unchallenged! Don’t miss your opportunity to own a top-quality urban bicycle, and to fend off the shackles of Socialist oppression. Sign up now!

Widowed but undaunted: Dr. Harriet Fell carries on the proud tradition
established by her late husband Sheldon Brown

Harriet Fell with bicycle, helmet and flag

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I’m willing to challenge any of these gentlemen up here to a 25-mile bike ride any time of day in the heat of Texas.

– Ron Paul

I’m going to get one for each of my 7 children!

--Rick Santorum

Access to -- bicycles is an American right, but we will, uh, devolve responsibility to the private sector.

--Barack Obama

It is a great idea in Boston, but Obamabikes lays dirty tire tracks across the map of our great nation.

-- Mitt Romney

Detractors – with foes like this, we know we must be Right!

It is a great idea in Boston, but Obamabikes lays dirty tire tracks across the map of our great nation.

-- Mitt Romney

Would you willingly ride a bicycle that had recently been used by dozens of other people who are, as likely as not, unwashed, unhelmeted, unskilled and uncaring?

- Rush Limbaugh

With gasoline at $2.50 per gallon, who will need bicycles anyway? I mean, fly me to the Moon!

-- Newt Gingrich

¡No sólo las bicicletas estarán libres quando expulsaremos a la burguesía!
(More than bicycles will be free, when we expel the bourgeoisie!)

-- Hugo Chávez

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You can pay for purchases and services or just send money to us.

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Item          PriceQuantity
ShelBroCo American Way Cushy Saddle
     (...a taste of luxury at an affordable price...)
ShelbroCo Omega Handlebars and stem
(Also usable off the bike as a divining rod!)
ShelBroCo American Way Bicycles
     Repair Special$795.98
     Heavily used, but ride-away $1249.98
    Moderate use, lots of miles left in these! $1899.98
    Like New (well, almost) $2499.98
ShelBroCo Locking rack station
(For cyclists who are jealous of their loved ones. Nobody but you takes out your SBC American Way!)
ShelBroCo Decommissioned Paystation
(Swipe your credit card, unlock your own bike and make deposits to your own account! Multi-language interface, English, español, français )
Other national versions also available on special order:: française, Canadien/canadienne.... ASK!

Amount (Sending Limit:) $999,534.35 (USD)

USD(equals $0.00 USD) . . .Click Continue to view the converted amount.

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In Commemoration of
The Inventor of the ,
Nanodrive, Product W, Carrababy, Tork-Grip Universal Torque Wrench,
Real MAN Saddles, Symmetrispokes, the Geomagnetic Booster, and
POWerwheels, Sheldon "Genius, But Modest" Brown
George Brown photo

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Check Out All These
Fine ShelBroCo Products:
and these products
from our sponsors:

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Articles by Sheldon Brown and Others

Since April 1, 1995

Copyright © 2012 Sheldon Brown

Harris Cyclery Home Page

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Last Updated: by Harriet Fell