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New From ShelBroCo!
Sheldon Brown photo Proudly

ShelBroCo Sensors

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Ditch the Itch!Ditch the itch!

Today's cyclist is the instrumented cyclist. Electronic shifting, power meter, cadence sensor, performance monitor, smartphone, GPS -- all connect without ugly, clumsy, fragile wires, thanks to the world-standard ANT+ communications protocol.

You must have a heart-rate monitor for that ANT+ logolast iota of performance. But, what's with that itchy belt cinched around your chest, impairing your breathing? Get ahead of the pack and breathe free with

ShelBroCo ANT+ Products

ShelBroCo Basic Sensor Basic ANT+ Sensor

Take your ride to the next level! The ShelBroCo Basic ANT+ Sensor simply tapes to the skin. It reports heart rate -- and electrolyte levels. Weight: less than 20 grams! You'll hardly notice that it is there!*



ImplANT+ Sensor

implantGo for the best! Ask your doctor about the ShelBroCo ImplANT+ sensor. Good for a lifetime! You'll never forget and leave it at home!

ShelBroCo Pacemaker

ImplANT+ PacemakerPacemaker

Boomers: if your cardiologist says "no," say ShelBroCo! Don't settle for a run-of the mill pacemaker. Our unique, world-patented ShelBroCo ANT+ Pacemaker keeps track of all of your vital signs. Heart rate is wirelessly adjustable for sprints. Get the jump on competitors by boosting oxygen transfer before the climb.

Infusion system

ANT+ Hydration-Infusion System

Shelbroco hydration pack

The ShelBroCo ANT+ Hydration-Infusion System is available in Backpack and Emergency versions. Both communicate wirelessly with your ShelBroCo ANT+ Sensor or Pacemaker to replenish electrolytes in the perfect quantities for peak performance and recovery. No more guessing!

infusion fluid (sheldonBrown Ale)

Hydration-Infusion Fluid

By special arrangement with our pharma supplier, 3Cross Fermentation Collective. Recommended only for use in the Backpack version of the Infusion System. Results may be unpredictable with the Emergency Version, and so our Standard Saline/Electrolyte Fluid as shown in the illustration to the right above is recommended for that application.

ANT+ logo

ShelBroCo sensors conform to the worldwide ANT+ standard and interface perfectly with cell phones, performance monitors, GPS devices and our patented ShelBroCo hydration/infusion system.


Dopage sanguin? Non, non, non! Extraction de quelques gouttes? Pas de problème! (Blood doping, no, no, no! Extracting a few drops? No problem.)

H. Desgrange, Paris

I mean, like, really! Compared with the piercings and tattoos, it's nothing! A real winner when tackling the hills on my fixie!

"GnarlyQuads", bicycle courier grrl, San Francisco

My adrenaline level told the story, and that's how I developed the lowest-stress route for my commute!

M. Roskowski, Boulder

I can't tell you how excited I am to run for President, but my ShelBroCo Sensors can!

B. O'Rourke, El Paso

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Order Yours Today!!!

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Unconditional Lifetime Guarantee!!!*

*There is a tiny pin prick. Guaranteed for the life of the user, or two weeks, whichever comes first. Void where prohibited, prohibited where void, keep away from children and animals, use only with adequate ventilation. Note: Misuse of this product may lead to death or even serious injury! ImplANT+ sensor or Pacemaker is to be installed only by a trained medical professional. Any implanted device carries the risk of infection, rejection, malfunction, dysfunction, lost connection and unauthorized data collection. Automated infusion system may fail, resulting in hypoxia, hypoglycemia, hypotension, hypertension, hypernatremia, hyponatremia, hypokalemia or hyperkalemia. Pacemaker may fail, resulting in bradycardia, tachycardia, macrocardia, stenocardia, diplocardia or leptocardia. See your doctor if you experience any of these symptoms.

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You can pay for purchases and services or just send money to us.

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Products (Try them all!)
ShelBroCo Basic Sensor -- tapes to skin. only for cheapies).* $299.95
ShelBroCo ImplANT+ Sensor $598.95
ShelBroCo ANT+ Pacemaker
May be covered by medical insurance!
ShelBroCo ANT+ Pacemaker with Defibrillator option
May be covered by medical insurance.
ShelBroCo Backpack Hydration-Infusion System $599.95
ShelBroCo Emergency Hydration-Infusion System
May be covered by medical insurance.
Sheldon Emergency Hydration-Infusion Fluid
May be covered by medical insurance.
In development - Seeking funding through kickstarter
Sheldon Hydration-Infusion Fluid Available from 3Cross! and at these locations.

NOTE:ShelBroCo Sensor products can be shipped only to a valid postal address! ImplANT+, Pacemaker and Emergency Hydration-Infusion Systems may be shipped only to a licensed medical provider. Not shippable to any Web site, e-mail, Facebook, Twitter or other vaporware address! Shipping (USA) (1-100) Zone 1 $99.95 Zone 2 $159.95 Zone 3 $199.95 Zone 4 $259.95.Zone 5 $599.95. Shipping to Alaska and Hawaii, and outside the USA: by arrangement.

Amount (Sending Limit: $999,534.35 (USD))


In Commemoration of
The Inventor of the ,
Nanodrive, Product W, Carrababy, Tork-Grip Universal Torque Wrench,
Real MAN Saddles, Symmetrispokes, the Geomagnetic Booster, and
POWerwheels, Sheldon "Genius, But Modest" Brown
George Brown photo

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Check Out All These
Fine ShelBroCo Products:
and these products
from our sponsors:

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Image Credits: ANT+ logo: Heart rate belt: Tape-on sensor: Implant held in hand: Biohax International. Pacemaker x-ray: Stephanie C Torres-Ayala, Guido Santacana-Laffitte, and José Maldonado licensed under the Creative Commons Attribution 4.0 International license. Pacemaker: By Steven Fruitsmaak - self-made, removed from a deceased patient before cremation., CC BY 3.0, Backpack: Camelbak. Infusion system: 24x7 magazine. Background:

Articles by Sheldon Brown and Others

Since April 1, 1995

Copyright © 2019 Harriet Fell, John Allen

Harris Cyclery Home Page

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Last Updated: by Harriet Fell