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The ShelBroCo Backup Plan

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Danny McAskillHow can you avoid envying cycling acrobats. Danny MacAskill, Lorena Schneider...

Lorena SchneiderWell...maybe you won't be able to do everything they do, but don't you wish that YOU could at least ride backwards ?

Now, you can! the ShelBroCo Backup System™ converts any bicycle into an ebike with forward and backward propulsion, and multi-option stability control! Check out our video!

Our system includes:

Already have a select e-bike with a Backup-compatible reversible motor? Then save: our e-bike system includes only the parts you need.

Fixed-gear fanatic? Save on weight! Our pedaling-only option takes control when you pedal backwards.

No need for years of acrobatic practice. Roll that heavy e-bike out of the garage, easy! Back out of dangerous traffic pileups! Amaze your friends!



Das ist volkommen prächtig! Jetzt kann mein jüngerer Bruder auch rückwärts fahren! (That's totally awesome, now my younger brother can ride backwards too!)

Lorena Schneider, Vienna

The more, the merrier!

Danny MacAskill, London

Oh my, now we need a new ebike class!!

Martha R., Boulder

Marches avant et arrière pour des bicyclettes, et bientôt des ressorts pneumatiques aussi, voilà ! (forward and reverse gears for bicycles, and soon, air springs too, voilà!)

André Citroën, Paris

Do look back!

Ray Harroun, Indianapolis



Order Yours Today!!!

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Unconditional Lifetime Guarantee!!!*

*Guaranteed for the life of the user, or two weeks, whichever comes first. Void where prohibited, prohibited where void, keep away from children and animals, use only with adequate ventilation. Attempt to insert a square nut in a round hole or a round nut in a square hole voids warranty. Note: Misuse of this product may lead to death or even serious injury!

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You can pay for purchases and services or just send money to us.

Send Money
Products (Try them all!)
Electronic attitude and heading reference system $1099.95
High-power battery $199.95
Wheel with hub motor-generator
Powered steering assembly $299.95
Backup switch $299.95
Rear-view mirror $29.95

NOTE:ShelBroCo Backup Plan materials can be shipped only to a valid postal address! Not shippable to any Web site, e-mail, Facebook, Twitter, Instagram or other vaporware address! Shipping (USA) (1-100) Zone 1 $99.95 Zone 2 $159.95 Zone 3 $199.95 Zone 4 $259.95.Zone 5 $599.95. Shipping to Alaska and Hawaii, and outside the USA: by arrangement.

Amount (Sending Limit: $999,534.35 (USD))


In Commemoration of
The Inventor of the ,
Nanodrive, Product W, Carrababy, Tork-Grip Universal Torque Wrench,
Real MAN Saddles, Symmetrispokes, the Geomagnetic Booster, and
POWerwheels, Sheldon "Genius, But Modest" Brown
George Brown photo

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Order Yours Today!!!

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Fine ShelBroCo Products:
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from our sponsors:

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Articles by Sheldon Brown and Others

Since April 1, 1995

Copyright © 2023 Sheldon Brown

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